Are you aware that you inevitably owns a brand? Yes, you. No, it’s not the LV bag that you sling across your shoulder. It’s not the luxury car that you drive to work. It is you; you are a walking and talking brand. Do you know what’s your personal brand promise to your own social and professional network? What’s your reputation at work and off-work?

With the proliferation of social media, your participation or lack of participation, and how you participate in social media space says a lot about you. Your employers and potential employers may be watching you. Your nosey neighbour or ex-colleague may be stalking you too.

And if you happen to be in a line of business where social media plays a critical role, you better embrace it and know your way around it. It is not that difficult anyway. Explore, learn and use the amazing tools that social media offers. We are certainly living in an exciting era where anyone can become a mini-publishing empire, equipped with a vast array of digital and social media tools at a cost that is next to nothing.